Burak is the personal blog of Burak Bakircioglu, an advertising man who shares his experience and opinion on advertising, marketing communications and daily life topics.
The McDonald’s giant interactive LED billboard at London’s Piccadilly Circus was created to do more than just sell burgers, it is an interactive poster allows the 34 million people that pass it every year to actually live the brand’s value of simple easy enjoyment. Continue reading ‘McDonald’s: Piccadilly Circle’
On the left, there is an outdoor advertising campaign where a steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a McDonald’s’ free coffee promotion. It looks like an effective campaign, don’t you think so? Click on the coffee to watch it. Continue reading ‘Creative Outdoor Ads: Your free McCafé is ready!’