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	<title>Burak.is &#187; McCafe</title>
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	<link>http://www.burak.is</link>
	<description>Burak is the personal blog of Burak Bakircioglu, an advertising man who shares his experience and opinion on advertising, marketing communications and daily life topics.</description>
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		<title>Creative Outdoor Ads: Your free McCafé is ready!</title>
		<link>http://www.burak.is/2010/01/22/creative-outdoor-ads-your-free-coffee-is-ready/</link>
		<comments>http://www.burak.is/2010/01/22/creative-outdoor-ads-your-free-coffee-is-ready/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 20:20:52 +0000</pubDate>
		<dc:creator>burak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[McCafe]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[Outdoor Advertising]]></category>

		<guid isPermaLink="false">http://www.bburak.com/blog/en/?p=213</guid>
		<description><![CDATA[On the left, there is an outdoor advertising campaign where a steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a McDonald&#8217;s&#8217; free coffee promotion. It looks like an effective campaign, don&#8217;t you think so? Click on the coffee to watch it. Advertising Agency: Cossette, Vancouver, Canada Creative [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Click to watch McDonald's outdoor campaign." href="http://www.youtube.com/watch?v=FM3X21WT9lw" target="_blank"><img class="alignleft" title="McDonald's Coffee Promotion" src="http://www.burak.is/wp-images/10mcdonalds-coffee.jpg" width="200" height="270" /></a>On the left, there is an outdoor advertising campaign where a steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a McDonald&#8217;s&#8217; free coffee promotion. It looks like an effective campaign, don&#8217;t you think so? Click on the coffee to watch it.<span id="more-213"></span></p>
<div style="margin-left: 210px;"><strong><span style="color: #000000;">Advertising Agency:</span></strong> <a title="Cossette Official Website" href="http://www.cossette.com" target="_blank">Cossette</a>, Vancouver, Canada<br />
<strong><span style="color: #000000;">Creative Director:</span></strong> Rob Sweetman, Bryan Collins<br />
<strong><span style="color: #000000;">Art Director:</span></strong> Rob Sweetman<br />
<strong><span style="color: #000000;">Copywriter:</span></strong> Bryan Collins<br />
<strong><span style="color: #000000;">Producer:</span></strong> wendy moriarty<br />
<strong><span style="color: #000000;">Account Manager:</span></strong> Nadine Wilson, Kim Prosser<br />
<strong><span style="color: #000000;">Build:</span></strong> Dyna Graphics</div>
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