Luxury ice cream brand Häagen-Dazs released its first TV ad, ‘Melt Together’ in the UK after 4 years, which repositions the ice cream as one of the best products for sharing with people you love. This 60 second spot is just a start of a £3.5 marketing campaign which started to air last week on British channels. The music played in the background is ‘Open Up Your Door’ by Richard Hawley, the Sheffield artist and former Longpigs band member. In terms of creativity, the ad works well to spark one’s deep feelings.

However, in my opinion, one of the interesting things about this ad, produced by TBWA London with the slogan ’Melt Together’ is that it reminds me of the Algida Cornetto’s ‘Aşkımla Erirmisin?’ (Would you melt with my love?) campaign which has been aired in Turkey in the last couple of years. Don’t you think so?