On the left, there is an outdoor advertising campaign where a steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a McDonald’s’ free coffee promotion. It looks like an effective campaign, don’t you think so? Click on the coffee to watch it. Continue reading ‘Creative Outdoor Ads: Your free McCafé is ready!’
Image courtesy of Franmonks
Last week, I had a chance to read the book “Screw it, Let’s do it” which was written by the founder of Virgin Group; Richard Branson and first published in 2006. Branson in his book gives nice messages by telling his moments from his daily and business life. I thought some of the stories were really worth reading. So I wanted to share with you one of his very interesting stories here. Continue reading ‘Screw it, Let’s do it: Have Respect!’