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Creative Outdoor Ads: A bus stop that measures your weight

This outdoor work was designed for an internationally well known health club; Fitness First. The seats of the bus stop acts as a scale and displays the weight of anyone sitting on the seat on a digital screen. Continue reading ‘Creative Outdoor Ads: A bus stop that measures your weight’

Creative Outdoor Ads: Your free McCafé is ready!

On the left, there is an outdoor advertising campaign where a steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a McDonald’s’ free coffee promotion. It looks like an effective campaign, don’t you think so? Click on the coffee to watch it. Continue reading ‘Creative Outdoor Ads: Your free McCafé is ready!’