Burak is the personal blog of Burak Bakircioglu, an advertising man who shares his experience and opinion on advertising, marketing communications and daily life topics.
Luxury ice cream brand Häagen-Dazs released its first TV ad, ‘Melt Together’ in the UK after 4 years, which repositions the ice cream as one of the best products for sharing with people you love. This 60 second spot is just a start of a £3.5 marketing campaign which started to air last week on British channels. Continue reading ‘Häagen-Dazs Commercial: Melt Together’
[ 70% of 11- to 20-year-olds dislike the London 2012 logo ]
Although it is a bit early, the logo of the 2012 Summer Olympics that is going to be held between April and August in London has already been released. The designers of the logo mainly targeted the young population who are aged between 11 and 20. Even though the target may have been chosen as the youth, according to the article in Guardian newspaper, the logo has been heavily criticized. Continue reading ‘London 2012 Summer Olympics Logo’