This outdoor campaign, which was designed for a fish restaurant in Germany named Fisch Franke, uses the slogan  ”Fresh as can be.” which fits quite well with the design concept. The ad was released for 5 days and in order to keep the fish alive during the campaign, they were supported with food and oxygen. The water was cooled down with ice from the restaurant as well. Last but not least, the campaign was also approved by the Federal Veterinary Office, that none of the fish was damaged. Though, I suppose they were eaten after the campaign =). A really great work! Click on here to watch it.

Advertising Agency: Publicis, Frankfurt, Germany
Creative Officer: Stephan Ganser
Art Director: Nico Juenger
Copywriter: Peter Kaim
Account Director: Sven Lohwasser
Art Buyer: Katja Bonnert
Photographer: Johannes Krzeslack
Architect: Thomas Breen
Release on Feb 2009