This outdoor work was designed for an internationally well known health club; Fitness First. The seats of the bus stop acts as a scale and displays the weight of anyone sitting on the seat on a digital screen. Everyone looks impressed. Click on here to watch it.
Advertising Agency: N=5, Amsterdam, Hollanda
Creative Team: Marco de Jong, Thijs Bontje & Jurriaan Noij
Arh what if you didn’t want your weight displayed to the whole bus queue?! I don’t know if this would go down too well in Britain but I can appreciate the great use of technology. It will be interesting to see who can use this for other creative applications! Well spotted Burak!
Thank you Jenny. Neither am I sure whether it would do well in England.