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Creative Outdoor Ads: A bus stop that measures your weight

Published on January 28, 2010 in Advertising. 2 Comments Tags: , .

This outdoor work was designed for an internationally well known health club; Fitness First. The seats of the bus stop acts as a scale and displays the weight of anyone sitting on the seat on a digital screen. Everyone looks impressed. Click on here to watch it.

Advertising Agency: N=5, Amsterdam, Hollanda
Creative Team: Marco de Jong, Thijs Bontje & Jurriaan Noij

  • http://www.abstracts.co.uk Jenny Orr

    Arh what if you didn’t want your weight displayed to the whole bus queue?! I don’t know if this would go down too well in Britain but I can appreciate the great use of technology. It will be interesting to see who can use this for other creative applications! Well spotted Burak! :)

  • http://www.bburak.com burak

    Thank you Jenny. Neither am I sure whether it would do well in England.