People who know me very well are all aware of how sick I am about the high tech brand Sony. After watching their latest advert, you will see that I am really right to be a sick Sony lover. In my opinion, one of the best advertisements in recent years has been ‘the Paint Ad’, an award winning advert that was produced for Sony Bravia in 2006. This ad definitely increased my loyalty to the brand.

Creative development process of this ad which was made in Glasgow, Scotland took 10 days. 250 people worked behind the camera. But all the hard work was seen just after the ad was finished; as all the paint you see sprinkled in the air like a paint firework was able to be cleaned up by 60 people in 5 working days. Safety was also an important issue during the filming that they used a non-toxic paint, that can even be added into food we eat, in order to prevent any possible harm that may occur on people’s skin.

To me, Sony achieved a great job and gained my heart once again. You can watch the advert here. By the way, if you ever wondered about behind the scenes, you are lucky!