As most of the advertisers may know, ‘branding’ process started and spread all around the world when the making of products increased throughout the Industrial Revolution and therefore companies needed to differentiate their products from the competition by using different colours, signs and symbols on their products.

Almost all of the products we consume in the 21st century are designed to be a brand and have an identity. Brands such as Coca-Cola, McDonald’s, Adidas or Sony are all giant brands of our century which are easily recognised by any society. Customers know what they can buy from all of these brands (such as buying a coke from Coca-Cola, hamburger from McDonald’s or a piece of technology from Sony). However, it does not mean that being a giant brand indicates they were always successful in the past. If we consider the mistakes of these companies in their branding process, we can definitely learn some lessons out of it. In the next couple of articles, I will be sharing the failures of brands in their ‘branding’ processes. Continue reading ‘All About Branding: Harley Davidson’